Video: Be The Thing for Someone

A talk I planned to give at an event, but didn't. Including my five steps to set your go-to-market plans up for success.

You've heard me say it before, but it's much more important to be the thing for someone, rather than something for everyone.

Here's a video of a presentation I should have given at a virtual marketing event in February, but pulled out due to some ethical considerations.

Be The Thing for Someone: 5 Steps for Successful Go-To-Market

In this video, I'll cover how B2B SaaS businesses don't have to compete in crowded, saturated markets – they can make the decision to stop focusing on a broad market, and instead niche down on purpose, understand their customers, and take that insight to the market in a really targeted way.