I kid you not, I have a draft I am working on - on the very same idea. But I don't know if I have anything more meaningful to add to what you said. Couldn't agree more with all of this, and thank you for writing this.
Frankly, all this obsession with making every release a launch reeks of entitlement (as you said, we built it, so we gotta announce it), the need for activity and metrics (we need to do something) and internal incentives.
but yes, it is an obsession that comes from being too close to the internal work - and honestly, status signalling to peers - and not close enough to the customer reality.
SUCH A GOOD TAKE 👏🏼
It was a great read! I always tried to push the context-promo instead of sprint outcome mindset and now I know I had a good feeling about it ;)
I kid you not, I have a draft I am working on - on the very same idea. But I don't know if I have anything more meaningful to add to what you said. Couldn't agree more with all of this, and thank you for writing this.
Frankly, all this obsession with making every release a launch reeks of entitlement (as you said, we built it, so we gotta announce it), the need for activity and metrics (we need to do something) and internal incentives.
ha, great minds think alike!
but yes, it is an obsession that comes from being too close to the internal work - and honestly, status signalling to peers - and not close enough to the customer reality.