Why subscribe?
Most B2B SaaS companies don’t have a strategy problem. They have a direction problem.
Sales conversations drift. Launches land flat. Marketing stays busy, but pipeline doesn’t move. Activity accumulates; momentum doesn’t.
Building Momentum helps product marketers, founders, and GTM leaders fix that.
Every Thursday, I share practical frameworks, teardowns, and hard-won lessons on positioning, messaging, go-to-market strategy, and product launches—the decisions that determine whether a SaaS company scales or stalls.
Join 2,000+ marketers and founders from Zendesk, Klue, Similarweb, HubSpot, and more.
Focus + confidence = momentum.
Focus means knowing who you’re for, which problem matters, and what to say no to. Confidence means giving customers and your team the evidence and language they need to act. Together, they create momentum: clearer decisions, stronger launches, and a go-to-market motion that compounds.
What you’ll get
Practical, opinionated takes on:
Positioning and messaging that actually differentiates
Go-to-market strategy for Series A/B SaaS
Product launches that move pipeline (not just press)
Buyer narratives and sales enablement
Pricing and packaging decisions
Clear thinking you can use in your next brief, launch, or sales conversation.
Who am I?
My name is James Doman-Pipe, and I’ve been a tech product marketer for over a decade. I’ve helped grow multiple SaaS businesses from early iteration to growth and successful acquisitions.
I’m interested in how B2B SaaS companies make commercial decisions across product, marketing, and sales—and how they turn those decisions into action.
Find me on LinkedIn - say hi!
Work with me
I run Inflection Studio — a product marketing practice that helps B2B SaaS teams turn traction into scale.
We help founders and marketing leaders nail positioning, sharpen their sales narrative, and launch products that actually land.
