Building Momentum

Endings, beginnings, and building momentum

Leaving Remote, launching Inflection Studio, and doubling down on what comes next.

Nov 6 • 

James Doman-Pipe

2

October 2025

Why founders need to think like product marketers

Every founder is already doing product marketing. Doing it deliberately is how you build momentum.

Oct 30 • 

James Doman-Pipe

2

Sell the slope: How to make progress believable before it's real.

Buyers don’t just buy your product. They buy your momentum.

Oct 23 • 

James Doman-Pipe

3

Introducing the Customer Value Positioning framework

Here's my four-step process to build positioning that works, by understanding the value your customer desires.

Oct 21 • 

James Doman-Pipe

1

Product marketing metrics: how to measure PMM impact

The definitive guide to product marketing metrics, KPIs, and frameworks that prove impact.

Oct 16 • 

James Doman-Pipe

3

What 100 AI startup homepages reveal about how messaging matures

A data-driven look at how B2B AI SaaS companies evolve from explaining what they are, to proving what they do... and ultimately, why they matter

Oct 9 • 

James Doman-Pipe

1

The new GTM playbook: Market Engineering

Why the next wave of SaaS growth won’t come from “finding markets,” but from engineering them.

Oct 2 • 

James Doman-Pipe

1

September 2025

Positioning: The foundation of your go-to-market clarity [Product Marketing Glossary]

Why product marketing positioning is the clarity layer that drives every GTM decision

Sep 25 • 

James Doman-Pipe

1

Your product doesn’t sell itself. Your story does.

Most product launches don’t fail because of the product. They fail because nobody can explain why it matters.

Sep 24 • 

James Doman-Pipe

3

August 2025

AI exposes lazy product marketers

The future of PMM: AI automates the mechanics, and exposes who can actually do the craft.

Aug 17 • 

James Doman-Pipe

July 2025

The repeatable system to level up your positioning

The positioning loop that great teams use to make sure the story sticks, scales, and actually drives growth.

Jul 1 • 

James

May 2025

Messaging in product marketing: Turning positioning into story [Product Marketing Glossary]

Why clear messaging turns product marketing strategy into GTM stories that resonate

May 6 • 

James Doman-Pipe