Building Momentum

99% of buyers don't know what "agentic" means

The gap between chasing trends... and converting

Apr 2 • James Doman-Pipe

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March 2026

Why your feature launch didn't land

Most feature launches are dead on arrival because they can't compete with everything else demanding your customer's attention.

Mar 26 • James Doman-Pipe

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I asked AI to run a B2B SaaS positioning sprint: here's how it went

If your next positioning process doesn’t start with AI, you’re wasting at least 3 days. If it ends with AI, it’s slop passing as strategy.

Mar 20 • James Doman-Pipe

The product launch has become a vanity exercise

Five forces driving bad launches (and what to do instead)

Mar 12 • James Doman-Pipe

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February 2026

The 81% problem means you’ve already lost before the first call

Outdated (or just poor) positioning kills deals upstream, long before your sales team ever get a chance to pitch.

Feb 17 • James Doman-Pipe

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January 2026

Teardown: Building business cases that actually sell

A practical example on how to build value cases that sales can actually use

Jan 30 • James Doman-Pipe

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The altitude problem in B2B positioning and sales narratives

Why buyers now want machinery, not manifestos... and how AI and economic pressure have changed B2B positioning

Jan 22 • James Doman-Pipe

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Stop selling to job titles, and start selling to situations instead

How to define your customer by their "horrible day", instead of their headcount.

Jan 15 • James Doman-Pipe

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How to Scale Product Marketing

Why, When, What, and How

Jan 9 • James Doman-Pipe

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December 2025

The 'Cool Product Launch' Playbook

Make it pop, create buzz, prove your taste, and show you're locked in, cooking, and cracked.

Dec 18, 2025 • James Doman-Pipe

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November 2025

Why top PMMs flip the pyramid

A practical breakdown of the foundations, systems, and evidence top performers use - plus the AMA questions everyone asked.

Nov 28, 2025 • James Doman-Pipe

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The PMM survival guide

36 practical tips from people who’ve been there, done that.

Nov 20, 2025 • James Doman-Pipe

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