Building Momentum

The 81% problem means you’ve already lost before the first call

Outdated (or just poor) positioning kills deals upstream, long before your sales team ever get a chance to pitch.

Feb 17 • James Doman-Pipe

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January 2026

Teardown: Building business cases that actually sell

A practical example on how to build value cases that sales can actually use

Jan 30 • James Doman-Pipe

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The altitude problem in B2B positioning and sales narratives

Why buyers now want machinery, not manifestos... and how AI and economic pressure have changed B2B positioning

Jan 22 • James Doman-Pipe

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Stop selling to job titles, and start selling to situations instead

How to define your customer by their "horrible day", instead of their headcount.

Jan 15 • James Doman-Pipe

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How to Scale Product Marketing

Why, When, What, and How

Jan 9 • James Doman-Pipe

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December 2025

The 'Cool Product Launch' Playbook

Make it pop, create buzz, prove your taste, and show you're locked in, cooking, and cracked.

Dec 18, 2025 • James Doman-Pipe

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November 2025

Why top PMMs flip the pyramid

A practical breakdown of the foundations, systems, and evidence top performers use - plus the AMA questions everyone asked.

Nov 28, 2025 • James Doman-Pipe

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The PMM survival guide

36 practical tips from people who’ve been there, done that.

Nov 20, 2025 • James Doman-Pipe

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Why your launch didn't land

Sometimes, your launch is the first honest test of your positioning where you see the gap between the internal context and the external void.

Nov 14, 2025 • James Doman-Pipe

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Endings, beginnings, and building momentum

Leaving Remote, launching Inflection Studio, and doubling down on what comes next.

Nov 6, 2025 • James Doman-Pipe

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October 2025

Why founders need to think like product marketers

Every founder is already doing product marketing. Doing it deliberately is how you build momentum.

Oct 30, 2025 • James Doman-Pipe

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Sell the slope: How to make progress believable before it's real.

Buyers don’t just buy your product. They buy your momentum.

Oct 23, 2025 • James Doman-Pipe

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