Building Momentum

Stop selling to job titles, and start selling to situations instead

How to define your customer by their "horrible day", instead of their headcount.

Jan 15 • James Doman-Pipe

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How to Scale Product Marketing

Why, When, What, and How

Jan 9 • James Doman-Pipe

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December 2025

The 'Cool Product Launch' Playbook

Make it pop, create buzz, prove your taste, and show you're locked in, cooking, and cracked.

Dec 18, 2025 • James Doman-Pipe

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November 2025

Why top PMMs flip the pyramid

A practical breakdown of the foundations, systems, and evidence top performers use - plus the AMA questions everyone asked.

Nov 28, 2025 • James Doman-Pipe

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The PMM survival guide

36 practical tips from people who’ve been there, done that.

Nov 20, 2025 • James Doman-Pipe

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Why your launch didn't land

Sometimes, your launch is the first honest test of your positioning where you see the gap between the internal context and the external void.

Nov 14, 2025 • James Doman-Pipe

Endings, beginnings, and building momentum

Leaving Remote, launching Inflection Studio, and doubling down on what comes next.

Nov 6, 2025 • James Doman-Pipe

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October 2025

Why founders need to think like product marketers

Every founder is already doing product marketing. Doing it deliberately is how you build momentum.

Oct 30, 2025 • James Doman-Pipe

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Sell the slope: How to make progress believable before it's real.

Buyers don’t just buy your product. They buy your momentum.

Oct 23, 2025 • James Doman-Pipe

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Introducing the Customer Value Positioning framework

Here's my four-step process to build positioning that works, by understanding the value your customer desires.

Oct 21, 2025 • James Doman-Pipe

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Product marketing metrics: how to measure PMM impact

The definitive guide to product marketing metrics, KPIs, and frameworks that prove impact.

Oct 16, 2025 • James Doman-Pipe

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What 100 AI startup homepages reveal about how messaging matures

A data-driven look at how B2B AI SaaS companies evolve from explaining what they are, to proving what they do... and ultimately, why they matter

Oct 9, 2025 • James Doman-Pipe

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