Product Positioning

The 81% problem means you’ve already lost before the first call

Outdated (or just poor) positioning kills deals upstream, long before your sales team ever get a chance to pitch.

Feb 17 • James Doman-Pipe

The altitude problem in B2B positioning and sales narratives

Why buyers now want machinery, not manifestos... and how AI and economic pressure have changed B2B positioning

Jan 22 • James Doman-Pipe

Sell the slope: How to make progress believable before it's real.

Buyers don’t just buy your product. They buy your momentum.

Oct 23, 2025 • James Doman-Pipe

What 100 AI startup homepages reveal about how messaging matures

A data-driven look at how B2B AI SaaS companies evolve from explaining what they are, to proving what they do... and ultimately, why they matter

Oct 9, 2025 • James Doman-Pipe

The repeatable system to level up your positioning

The positioning loop that great teams use to make sure the story sticks, scales, and actually drives growth.

Jul 1, 2025 • James

You wrote the message, but they heard something else

Messaging that works on paper often breaks in the field. Here’s how to codify, teach, and reinforce a story that sticks across every team.

Apr 17, 2025 • James

Weak screenshots undercut your story

Make your message stronger and your story click faster with sharper product images across your website, deck, and other collateral.

Apr 11, 2025 • James

Your buyer doesn’t care (but it's your job is to change that)

Make your positioning resonate, your narrative land, and your marketing actually matter.

Mar 31, 2025 • James

I can tell who wrote your website

Your website is being judged harder than a bad Tinder bio.

Mar 13, 2025 • James

Why product marketers struggle with sales (and how to fix it)

If your messaging doesn’t help sales win, it won’t get used—learn how to make it indispensable.

Feb 12, 2025 • James

Top priorities for every product marketer

Why I think product marketers are chameleons, and the top three skills they should master.

Apr 30, 2024 • James

Product marketing is a thankless role

It may be thankless... but product marketing is also the most rewarding role in marketing too.

Apr 11, 2023 • James

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