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The customer question that cuts through BS
Why one deceptively simple prompt unlocks real buyer truth
Apr 25
•
James
Your buyer doesn’t care (but it's your job is to change that)
Make your positioning resonate, your narrative land, and your marketing actually matter.
Mar 31
•
James
Your PMs need to step up: demand more from them
What happened to PMs being the 'CEO of the product'?
Feb 28
•
James
Your customer research is failing if no one uses it
How to make customer research essential—so it actually gets used to drive decisions, not just sit in a deck
Feb 6
•
James
Product marketing is a thankless role
It may be thankless... but product marketing is also the most rewarding role in marketing too.
Apr 11, 2023
•
James
Branding, positioning, and product marketing
A case study, and my tips on how product marketers can connect positioning fundamentals to visual identity.
Mar 14, 2023
•
James
10+ ways to get closer to your customers this week
Improve your intuition and take small steps to deepen your customer understanding with these tips.
Feb 21, 2023
•
James
The Second Product Pitfall
Building your second product usually... doesn't go so well. Read why I think that happens, and what a 'good' experience should look like.
Feb 7, 2023
•
James
Scrappy product marketing: how to do more with less
Being a sole product marketer (or in a resource-stretched team) doesn't have to be chaos. Here are my tips on finding balance.
Jan 31, 2023
•
James
How to define pricing for brand new products
Product marketers are often asked to support or lead pricing projects. Here's a process you can follow to go from 0 to $.
Jan 17, 2023
•
James
Positioning debt
Just like tech debt or finance, here are three different ways you can incur positioning debt.
Nov 22, 2022
•
James
Product marketing shortcuts don't work
Three common shortcuts that PMMs are encouraged to take (and how to get back on track)
Oct 24, 2022
•
James
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