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About
The stale story problem
Your business evolved, but does anybody know it?
Apr 23
•
James Doman-Pipe
Why product marketers should care about MEDDPICC
If your work isn't helping sellers build urgency, navigate process, and keep momentum alive, the work isn’t finished.
Apr 16
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James Doman-Pipe
99% of buyers don't know what "agentic" means
The gap between chasing trends... and converting
Apr 2
•
James Doman-Pipe
4
Why your feature launch didn't land
Most feature launches are dead on arrival because they can't compete with everything else demanding your customer's attention.
Mar 26
•
James Doman-Pipe
4
4
1
I asked AI to run a B2B SaaS positioning sprint: here's how it went
If your next positioning process doesn’t start with AI, you’re wasting at least 3 days. If it ends with AI, it’s slop passing as strategy.
Mar 20
•
James Doman-Pipe
Most Popular
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Stop selling to job titles, and start selling to situations instead
Jan 15
•
James Doman-Pipe
7
1
Product marketing metrics: how to measure PMM impact
Oct 16, 2025
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James Doman-Pipe
6
1
Sell the slope: How to make progress believable before it's real.
Oct 23, 2025
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James Doman-Pipe
3
1
Your product doesn’t sell itself. Your story does.
Sep 24, 2025
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James Doman-Pipe
4
2
Recent posts
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The product launch has become a vanity exercise
Five forces driving bad launches (and what to do instead)
Mar 12
•
James Doman-Pipe
4
The 81% problem means you’ve already lost before the first call
Outdated (or just poor) positioning kills deals upstream, long before your sales team ever get a chance to pitch.
Feb 17
•
James Doman-Pipe
1
Teardown: Building business cases that actually sell
A practical example on how to build value cases that sales can actually use
Jan 30
•
James Doman-Pipe
4
1
The altitude problem in B2B positioning and sales narratives
Why buyers now want machinery, not manifestos... and how AI and economic pressure have changed B2B positioning
Jan 22
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James Doman-Pipe
4
1
1
Stop selling to job titles, and start selling to situations instead
How to define your customer by their "horrible day", instead of their headcount.
Jan 15
•
James Doman-Pipe
7
1
How to Scale Product Marketing
Why, When, What, and How
Jan 9
•
James Doman-Pipe
6
The 'Cool Product Launch' Playbook
Make it pop, create buzz, prove your taste, and show you're locked in, cooking, and cracked.
Dec 18, 2025
•
James Doman-Pipe
4
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Building Momentum
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