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The 81% problem means you’ve already lost before the first call
Outdated (or just poor) positioning kills deals upstream, long before your sales team ever get a chance to pitch.
Feb 17
•
James Doman-Pipe
1
Teardown: Building business cases that actually sell
A practical example on how to build value cases that sales can actually use
Jan 30
•
James Doman-Pipe
4
1
The altitude problem in B2B positioning and sales narratives
Why buyers now want machinery, not manifestos... and how AI and economic pressure have changed B2B positioning
Jan 22
•
James Doman-Pipe
3
1
Stop selling to job titles, and start selling to situations instead
How to define your customer by their "horrible day", instead of their headcount.
Jan 15
•
James Doman-Pipe
6
1
How to Scale Product Marketing
Why, When, What, and How
Jan 9
•
James Doman-Pipe
5
Most Popular
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Sell the slope: How to make progress believable before it's real.
Oct 23, 2025
•
James Doman-Pipe
3
1
Product marketing metrics: how to measure PMM impact
Oct 16, 2025
•
James Doman-Pipe
6
1
Stop selling to job titles, and start selling to situations instead
Jan 15
•
James Doman-Pipe
6
1
What 100 AI startup homepages reveal about how messaging matures
Oct 9, 2025
•
James Doman-Pipe
2
Recent posts
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The 'Cool Product Launch' Playbook
Make it pop, create buzz, prove your taste, and show you're locked in, cooking, and cracked.
Dec 18, 2025
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James Doman-Pipe
4
1
Why top PMMs flip the pyramid
A practical breakdown of the foundations, systems, and evidence top performers use - plus the AMA questions everyone asked.
Nov 28, 2025
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James Doman-Pipe
2
The PMM survival guide
36 practical tips from people who’ve been there, done that.
Nov 20, 2025
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James Doman-Pipe
1
Why your launch didn't land
Sometimes, your launch is the first honest test of your positioning where you see the gap between the internal context and the external void.
Nov 14, 2025
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James Doman-Pipe
1
Endings, beginnings, and building momentum
Leaving Remote, launching Inflection Studio, and doubling down on what comes next.
Nov 6, 2025
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James Doman-Pipe
3
Why founders need to think like product marketers
Every founder is already doing product marketing. Doing it deliberately is how you build momentum.
Oct 30, 2025
•
James Doman-Pipe
2
Sell the slope: How to make progress believable before it's real.
Buyers don’t just buy your product. They buy your momentum.
Oct 23, 2025
•
James Doman-Pipe
3
1
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Building Momentum
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